The Forum of Creative Minds ("Forum kreativer Köpfe") is a fictional association that brings art and design together. It offers a place for networking and further education, where creative people from all areas can meet and create new perspectives through collaboration.
For this project I designed a logo, a brochure and a website.
BROCHURE
When designing, I worked a lot with image overlaps, interlocking texts and high-contrast images to bring out the concept of bringing two opposites (like digital/analogy and art/design) together.
PROCESS OF LOGO DESIGN
In the whole project I only used two fonts. A very playful, characterful font versus a rather strict, sans-serif typeface. Since both are very different from each other and in the overall design opposites come together to create something new, I also used this in the logo design
First Step:
In my project I use two completely different fonts. A playful and a sans serif standard one. They represent the concept of contrasting collaboration.
Second Step:
So I aimed to create a logo by combining two distinct forms, resulting in the formation of a singular, unified design.
LOGO DESIGN RESULT
WEBSITE
